How can we help?

Most of us here at the DNA Design Community are working remotely.

Some of us are taking days off to help family. 

We will though respond sooner than you think!


Forest Trees

about us.

The DNA Design Community (aka DDC) was born as an alternative to the design monopolies that are fighting more and more aggressively for our time & attention. DDC creates opportunities that respect you. Opportunities that empower you to be your best self.  A community intentionally designed to be used as you see fit. Things that serve you, not the other way around.


DDC was founded by Candice Ruckstuhl, a researcher/ Service Designer and Alan Williams, a UX/Service Designer, who both foster the entrepreneurial creative spirit. They were encouraged to create DDC after realising the fading of the creativity in today's make-it-cool-and-ship-it-now culture. It became obvious that the last thing the world needed was another design agency or consulting fraternity fighting for attention. The interests and nature of these we-can-do-that-too-generalist institutions will never align with our actual quality of life or beliefs.


We believe it is time for a revolution in the design world, a time to stand together and support one another as designers.  Sounds refreshing, doesn’t it?


We have a different method to others of how we do things.  A way that everyone else scrummed away from for some or other reason.


We ask people their names.  We ask people how they started their design careers/ businesses.  We ask people why they started their design careers/ businesses.  We ask them to tell us even more.  We ask them to tell us their story.

This became The DNA Design Community.

The Design Revolution

our manifesto.

Our public declaration of how we work is important as it asks the world to hold us accountable to what we stand for, what we believe in, and our 'why'.

Have a look >>