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Design Researcher

Updated: Apr 19

“In pursuit of uncovering human truths that unlock business opportunity.“


Devoted to helping evolve businesses in becoming more human in fulfilling their customers/employees/vendors needs in a positive, memorable, and impactful experience. This design researcher is human centered at the core with a flair for translating user needs within a commercial context. She believes in establishing meaningful connections between people/users and products/services/business. A curious explorer, adopting a design led approach to creating experiences from the grains of truth discovered through user insight generation. She never stops asking why. Dedicated, a true collaborator, commercially adept, and passionate about the discovery of human truths.


Skills:

Design Research - Qualitative Research

User Experience - Service Design

Strategy - Ideation - Co-Create & Co-Design


Experience:

Overall 14+ years driving commercial insights and research

3 years leading qualitative research in a management consultancy

3+ years heading up qualitative research in South Africa's division of a global top 5 market research firm

7 years driving research teams in the media industry

Project experience spans across automotive, media, pharmaceutical, finance, fmcg industries


We honor the discretion of our design community members, should you require access to an extended view of their work experience and access to portfolios etc, please do get in touch with us directly at design@dna.co.za and we'll gladly connect you.