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  • The DDC Crew

Featured member: Amanda

"Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution."


I am a UX designer, UX researcher and artist.

I first believe in basing all design decisions on some form of data be it qualitative or quantitative data.


I started out as a fine artist with a bachelor's degree in fine art. After many different retail jobs and a stint in London working in film post production I went back to university and got my bachelor of science in computer science and neuropsychology. I worked as a developer for 3 years and 8 months but I was really unhappy as it didn't suit me. I then discovered UX design and through a serendipitous encounter I got my break into the industry.


I believe in cooperation, design thinking and the big idea.


I am devoted to originality and putting the user first.


“When one truly values and recognises the importance of listening, we begin to understand what's truly required.”

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