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The thing about Design

Design is at a turning point.

Designers are constantly being told “you can’t design what you want, you’ve got to design what everybody else wants you to design”. That creates no real sense of identity - it’s always traded on what’s happened before. Of course we should trade a little bit of what has been in the past. The challenge for today’s designers is to absorb those influences and try and design for today.


Whether you are a business wanting to build a team of designers, a recruiter looking for designers, or even in the business of training designers. It doesn’t matter. We ALL need to be singing from the same song sheet if this change is to be realised. For designs to mean something to people again and something that people will talk about for years and years to come.


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