What is Service Design?

Updated: Sep 11, 2021

Probably one of the most difficult questions to answer. Many have never heard about SD and many more have different understandings of the words DESIGN and SERVICE.


Find it difficult to explain what SD is? Adding too much information when explaining it? Confusing people (and yourself) and then missing out on opportunities?


There IS something we can do! And it is very simple: connect SD to something that the listener is familiar worth. Analogies are so powerful and a good way to explain something.


Here is a simple way to explain SD. Use this sentence: Service Design is similar to A (A is something that the listener is familiar with) in the sense that they are both about B ( mention the similarities) but they are different in the way C (mention 2-3 differences).


An example: Service Design is similar to UX in the sense that they are both about creating a great user experience but they are different in the way that Service Design isn't limited to a digital interface.


Even if it just starts an opportunity for further conversation. Even if people disagree with your analogy, it gets the conversation going and it is good if they ask questions.


(Image courtesy of 'Practical Service Design')